MiContent uses professional tools to ascertain which terms and phrases people are searching
for in relation to your business. For example, if your company sells properties, there is a
large number of phrases people could be searching for. E.G. selling a home, selling my house,
sell property etc. We find out which terms are being searched for the most, then naturally
integrate them into the writing on your website. This is done with utmost care, so the writing
never looks forced, and terms aren’t repeated too much in a small section of content.
Sometimes it is also good to use phrases that only a smaller demographic of people are
searching for, as it ensures you come up high in the page ranking on both competitive search
terms, as well as less used phrases. The more competitive a phrase is, the more websites are
using it within their content.